This Week at Plum Alley: January 31, 2014
By Jane Applegate
January 31, 2014
Women to Women: A Wise Investment was the theme of this week’s Quorum Initiative event in New York City. Three leading business women, including Plum Alley founder and CEO Deborah Jackson, hosted informal round table discussions with members.
“We hear a lot of talk about investing in women these days.” said Jackson. “In my mind that means investing our dollars and looking for an economic return while supporting female founded companies. When you get a positive return on your investment you can invest in additional companies having an even greater impact.” When asked how Plum Alley determines which projects to crowd-fund and what kinds of products to feature on PA’s ecommerce platform, she said: “We have to love the woman founder, love the product they are making and have a story worth telling.”
Jackson was joined by Natalia Oberti Noguera, founder of Pipeline Fellowship www.pipelinefellowship.com and Antonia Bowring, executive director of Women’s Initiative. The Pipeline Fellowship runs an ‘angel investing boot camp’ which teaches women how to invest in female-owned companies. The graduates then pool their money to invest in businesses that meet the criteria of being led by women and having some positive social purpose. Business Insider recently named Natalia one of the 30 most important tech women under 30.
Antonia Bowring said the Women’s Initiative recently opened an office in New York City with the goal of raising more money for the non-profit organization’s small business training program. WI focuses on training economically disadvantaged women start small businesses. www.womensinitiative.org
The Quorum Initiative is a membership organization created by and for women working in the worlds of international business, education and government, www.thequoruminitiative.com.
Media Buzz about Plum Alley
Thanks to Scott Dylan, a London-based digital marketing consultant, @scottdylan, for highlighting Plum Alley in his blog about top start-ups to watch:
Forbes.com columnist, Geri Stengel, mentioned Kathryn Moos, a former professional soccer player and founder of VROU, a low-calorie, multivitamin drink in her column this week: http://onforb.es/L9TT8G
Kathryn raised $30,000 via a crowd-funding campaign on Plum Alley. Check out her compelling video at: http://bit.ly/1jSYfQH
Time to Shop Plum Alley for Valentine’s Day
No need to look any further than our curated collection of fabulous gifts for your sweetheart. We are featuring unique jewelry, soap, his-and-her boxer shorts and lingerie. http://bit.ly/1a7zQ6u