Support the e-Book for Women’s Innovation
By Deborah Jackson
June 17, 2013
Though innovation means so many different things to so many different people, the truly beautiful thing about innovation is that it is endless and optimistic and happening around us. But what is innovation? And how does it come about? A group of amazing women came together to discuss and answer these questions for the campaign to create a book on women’s innovation, Innovating Women, and the result was truly inspiring.
“Innovation is a personal and internal response to an external challenge, obstacle, or opportunity,” was the response given by Ellen Leanse, a business innovator and widely known Silicon Valley tech marketer. Her quote indicates how personal innovation is, and also how it’s something that can often arise out of difficulty. If solving a problem is one way to innovate, another can be to create something new. Tech whiz Priscilla Oppenheimer addressed this and continued on to say that, “[Innovation] goes beyond just updating something that already exists. It makes us wow, makes us joyful, solves problems that has been unsolved, and engages our minds and hearts.” Her view of innovation is buoyant and positive. She implies that to be considered innovation, it must also be good.
Regarding what is necessary for innovation to arise, Natalie Panek, an aerospace engineer, replied that, “Doing the impossible inspires, which ultimately causes innovation,” while Seetha Sundaresan, a finance professional, explains that, “An environment where there is opportunity to interact with like-minded individuals who exchange ideas freely, challenge comfortably, and experiment without fear would foster innovation.” The two explain the initial push that’s needed for innovation, the courage and the audacity to tackle something seemingly impossible, and then the community support needed to bolster and encourage innovation.
Stay tuned for news on our new crowdfunding platform, due to launch in the fall. In the meantime, view the Innovating Women campaign.