Meet the Innovators
By Cameron Austin
August 07, 2013
From topics spanning from social media, early-stage startups, the art of investing, and the future of e-commerce, the ‘Meet the Innovators’ series of podcasts has something for everyone. If you haven’t been able to make it to one of the events in New York’s SoHo Apple store, you are in luck as they are available here (for free!) at the iTunes store. These panels are hosted and moderated by Women Innovate Mobile and open the doors for conversation on current business trends, patterns across industries and what innovations will be implemented into technology, our spending habits, and future business plans.
What will you learn from these podcasts? Tweet at us @PlumAlleyCo and share with us your thoughts. Peruse our summaries below and click on to hear whichever discussion strikes your fancy.
In this digital world, there are several different strategies you can take to build your personal brand. This panel is stacked with women who have had great success advancing their brand, and offer advice on how to thrive in the social business world.
Fact: How can you build your own brand? Be ready to compromise. Realize that what worked at one point isn’t always going to continue to work. “You may have to do some serious pivoting,” says former Editor in Chief of Cosmopolitan, Kate White.
Panelists: Julia Landauer (race car driver), Carly Heitlinger (College Prep blogger), Holly Lynch (brand expert), Kate White (former editor in chief of Cosmopolitan).
Looking to invest in the next big thing? Is your company ready to pitch for funding? With an all star lineup of some of the most knowledgeable venture capitalists, your questions regarding the right timing, start-up culture, and advancing your company to be pitch perfect, will be answered in this podcast.
Words of Wisdom: Ellie Wheeler of Greycroft Partners sees early stage start-ups fumble with their pitch to investors. Her advice? “Practice your pitch enough so that you can succinctly say ‘This is what we’re doing, this is why we’re doing it, and this is the problem that we’re solving.”
Panelists: Joy Marcus (DFJ Gotham Ventures), Donna Novitsky (Yiftee CEO), Jeanne Sullivan (StarVest Partners), Kathleen Utecht (Comcast Ventures), and Ellie Wheeler (Greycroft Partners).
As mobile video becomes more popular, the future of social video appears to be increasingly important. Will the next great wave of startups have a video aspect to them? Panelists discuss what the future of social video is, and how to capitalize on it.
Tips from the pros: Looking to capture your audience immediately? Chris Fralic points out that a video can take a long time to watch, so sometimes if you’re not capturing someone’s attention early on, you may lose them. Make sure you’re videos are engaging!
Panelists: Chris Fralic, (First Round Capital), Rachel Silver (senior manager of social media at Birchbox)
How are the big name television networks connecting with their viewers? The phenomenon of social TV is about reaching out to their audiences. The combination of social media and television is tackled in this panel.
Recap: Though it’s a newer space, Social TV is paving way to change the way we consume our entertainment. “We’re looking for something that will engage businesses and consumers, and how it can monetize with its consumers,” says Kathleen Utecht.
Panelists: Nancy Jo (VP of digital strategy and business development, Bravo Digital Media), Carlota Espinosa (founder of Styloot) and Kathleen Utecht (senior associate, Comcast Ventures)
Startups pop up everywhere, everyday. But how can these startups become scalable, venture-backed companies producing a profit? This panel breaks down what makes early stage investing successful, and what the ecosystem and technology of startups looks like.
Pleasantly Surprised: Panelist Alessandro Piol notes that in the last couple of years, the start-up community has grown due to an expected game changer— the local government. “Usually when the government gets involved it’s bad news, but Mayor Bloomberg and his staff and other organizations have actually helped build up the community and bring more technology and knowledge to the city.”
Panelists: Early stage investors Brad Feld and Alessandro Piol
What are the fashion and beauty markets doing to expand their revenue directions? This panel aims to explore new business models and opportunities in the luxury and retail sector of e-commerce.
What’s the future look like?: “Our phones have so many different capabilities that e-commerce companies are looking to take advantage of,” says Liza Kindred of Third Wave Fashion. Look out for e-commerce sites that will begin to capitalize on the mobility of cell phones in retail and business-to-business transactions.
Panelists: Selby Drummond (Vogue accessories editor), Emily Hickey (Lolly Wolly Doodle), Liza Kindred (Third Wave Fashion), Andrew Mitchell (ZIG Capital) and Chantel Waterbury (Chloe + Isabel)
The next Meet The Innovators event is focusing on Tech Changemakers and will take place at the Apple Retail Store in SoHo, Wednesday, August 14, 2013, from 6:00 PM to 7:00 PM. RSVP here.