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Miss YouTube 2012

Previous to the 2012 Miss America Pageant, the 53 contestants decided to try a new method to appeal to fans: creating their own video spotlights on YouTube which were meant to showcase their uniqueness and personality.

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An App A Day

 

As technology progresses, modern society has become more and more familiar with mobile-based application for a wide variety of purposes be it work or play. As medical technology becomes more advanced, mobile Applications have found a new frontier in the medical tech world. With everything from a Skin Scan that documents and monitors skin lesions to 3D printing technology, the mobile innovations seem to have no bounds. Online services such as PatientsLikeMe and CureTogether allow patients to record their medical history digitally in a way that is rapidly and easily accessible, while Skype and FaceTime have opened new doors with how patients communicate with doctors: rather than sitting in a crowded stuffy doctor’s office just to explain you have a cold, you can speak to your doctor face-to-face from the comfort of your home.

 

Not yet available in the United States, mobile heart monitors such as Alivecor provide an electrocardiogram with real-time heart monitor updates, even enabling the possibility that your iPhone could be the next otoscope and glucometer. Devices such as the FitBit and the Jawbone Up band allow for more effective therapy treatment as they measure daily activity, effectively making daily records easier to measure for your doctor or physician. As society advances, we might be downloading an ‘app’ a day to keep the doctors away.

 

Charlotte Kellogg is a Communications Media major graduating from Goucher College in May. Charlotte is currently interning at Jumpthru during her winter break. She is an active horse woman, and hopes to one day combine her love of horses and communications for a therapeutic riding center.

The Pixel Pioneer

 

A graduate of New York University, Susan Kare re-shaped how the world looked at computers by redesigning the way the world viewed fonts. Kare was responsible for the first proportionally spaced font family, a monumental step that led to the iconic font families introduced by Steve Jobs in Mac operating systems. As a pioneer, many of the readily identifiable icons Kare produced were originally hand-drawn sketches because the technology used to code such icons had not been created.

While most of Kare’s icons became beloved and inviting symbols to Mac users, certain symbols such as the ‘bomb’ have a much more whimsical backstory: initially designed to indicate a system failure, this playful explosive caused a commotion when a customer reported that the icon had led her to believe her computer might explode. Other icons, such as the ‘moof’ or ‘spotted dog’ became famous for its role as the icon representative of landscape or portrait mode: because of its unusual appearance many Mac users thought it looked like a comical cross of a dog and a cow, dubbing it the ‘moof’.

Serving as pictographical representations meant to simplify and enhance the user experience, today’s Mac icons reflect the simplicity and effective use made famous by Kare’s initial designs. Kare’s formidable lexicon of graphic icons drew inspiration from everything from Asian writing styles to Egyptian hieroglyphs, sometimes even taking note of popular gadgets used by co-workers. The end result was an operating system that felt intuitive and uncomplicated: a trait that is reflected in the expediency with which younger Mac users ‘pick up’ and understand Mac technology.

You can read more on Susan Kare here.

Charlotte Kellogg is a Communications Media major graduating from Goucher College in May. Charlotte is currently interning at Jumpthru during her winter break. She is an active horse woman, and hopes to one day combine her love of horses and communications for a therapeutic riding center.

Women Innovate Mobile Accepting Applications!

Women Innovate Mobile is both a tech accelerator and mentorship program for women founded start ups in the mobile tech space. Now accepting applications, it is holding a competition for a 3-month long accelerator program this winter. Two female founded mobile tech start ups will receive funding, mentorship, and office space for three months in order to realize their full potential.

Tina’s infographic succinctly displays the unbalanced gender ratios when it comes to tech accelerators. Women Innovate Mobile seeks to change that and prove how wildly capable women are!

It has already received plenty of attention: Check out its coverage in the WSJ Blog and TechCrunch!

Please spread the word for this one of a kind opportunity!

Click here to apply!

[Data Visualization] Women’s Economic Opportunity

JESS3 x Economist: Women’s Economic Opportunity from JESS3 on Vimeo.

The Economist Intelligence Unit compiled a 150-page report called the “Women’s Economic Opportunity Index”, and the amazing creative agency JESS3 took the data and made a beautiful video of it.

It is brimming with interesting facts about female equality through out the world including who is doing it best: Sweden, Belgium and Norway; and who has a lot of room for improvement: Chad, Yemen and Sudan.

What I found most interesting was the information about countries that are addressing violence against women. The three areas they highlighted were sexual harassment, domestic violence and sexual assault. Surprisingly, only 61 of the 113 countries surveyed have laws protecting women from all three areas and 5 countries do not have any laws protecting women from violence. Economically speaking, a survey done on women in Chile revealed that women exposed to domestic violence earned half as much ($150/month) as those who had not been exposed ($300+/month).

I believe the most promising information shared in the video was the fact that 111 out of 113 countries surveyed honor paid maternity leave.  Unfortunately, it is the United States of America and Australia that make up the two that do not honor paid maternity leave!  Additionally, almost all the countries have laws about equal pay for equal work and have resources to provide women with education; however, the enforcement of these laws has been extremely lax. It seems like a simple solution exists, but what is it? How do we enforce equality after the laws have been created?

Michelle McCombs
Michelle is the newest member of team JumpThru having just moved to New York from Los Angeles. She joins us as the Community Operations Manager. She spent the last 5 years working at Disney Online and  is a tech enthusiast. She likes variety and is experienced in customer service, HTML, food service, management, event planning and politics.


The Connection Between Female Founded Tech Companies and Sarah Palin

Written by: Deborah Jackson, Founder and CEO of JumpThru

I have been completely taken by an article that appeared last week in the Huffington Post in the women’s section about Sarah Palin. Now as many of you know I am a Democrat by philosophy and practice, having raised money for Hillary Clinton in her Presidential race and Senator Kirsten Gillibrand in 2006. But, something in the article about Sarah Palin rang true to me. She is a perfect example of a woman who just did it. She just got out there and never seemed to back off or have a moment of doubt either because she was at the right place at the right time or because she was totally naive. Her behavior was so “unlady” like. Sarah Palin gave women, as the title suggests in the Huffington Post article, a role model, of sorts. In my thinking she is a role model for “outrageous” behavior. Now that I think about that, that is really important. A woman who just got out there and did it– oblivious to all the consequences that may occur. Wouldn’t we all like to just get out there and do it without any hold backs. To say what we really think, to not care what anyone thinks of us and to not feel insecure about it.

That is very much like a female founder of a company. You can’t possibly care what others think when you start a company because most people will tell you you are crazy and you will fail. Many women will think that but not tell you. In a start up you founded, you can’t play politics or suck up to someone. You are on the front line visible for everyone to critique. Sometimes women get terribly uncomfortable when other women break out and have a voice or do something brave. I wonder if that isn’t because deep down they are insecure that they can’t do the same or that women should be in a circle and no one should be out front as a leader.

I have not found it easy to start a company, especially at my advanced age. I did it because I felt I could make a difference in some way– as a role model for young or older women or because the start up space needed someone in the trenches day to day to have a voice and support other women. I did it for myself and my daughters. Practice what you preach. Be brave, just do it, you can do it is what I tell my daughters. I did it because I sense a shift, an opportunity to advance the mission. The opportunity just fell in our lap with the internet and now we need to sieze the occasion.

The great thing about being a bit older is that you are secure. I will still be ok if I don’t help anything or anyone, I will still have a roof over my head if my start up just breaks even after taxes, and I will emerge with what I consider another advanced degree, I will be a better investor and “current and relevant” in my life today. I think the most important thing for women right now is to get out of their comfort zone. Take a risk, try something new, learn something new if you have the energy to do it.

All in all, I see that females have made gains since I was just out of college but in different ways than I could have imagined. Look at the women founding companies at an unprecedented rate. What strikes me is that these companies founded by women understand women and female behavior. Do you think any man would have created: Rent The Runway, Birch Box, Learn Vest, Snapette or a whole list of other companies that were founded by women? What is happening, in my opinion, is that we have raised a generation of females that don’t think twice about founding a company. They found a company that capitalizes on what they know about women and women’s needs and are trying to address those needs. These early stage companies have lots of revenue. No male could completely understand about women’s lives. My generation and the women’s movement must have done something right to move the needle to open opportunities for women. We imagined we would open doors for women to be in the executive suite, or on corporate boards or in the Senate. But that wasn’t successful for women. Perhaps what we have done is enabled a generation of women who don’t think twice about founding companies where they are on the front line and held accountable to investors and a board at a young age. That is pretty gutsy. And that is worth noting. How lucky are we that the internet has totally changed the world. It is the great equalizer and given every under represented person and group the chance to play in our economy. This is profound and I hope I’ll be around to see all the manifestations of that and all the benefits of that to our world.

Miss Representation

Miss Representation 8 min. Trailer 8/23/11 from Miss Representation on Vimeo.

This powerful video, an official selection at the 2011 Sundance Film Festival, shows the world the way the media has portrayed women and the affects it has on the millions of young women and men. One of the startling facts the trailer begins with is that American youth, on average, spend 10 hours and 45 minutes  a day consuming media in some form or another.

The writer, director and producer of Miss Representation is Jennifer Siebel Newsom, a wildly capable women who has spent her entire career working to empower women, founded Girls Club Entertainment to develop and produce independent films that empower women. She is also the CEO and Founder of MissRepresentation.org a call-to-action campaign focused on the message of her film.

If you would like to see more videos about Miss Representation visit their Vimeo site.

Eric Ries at NYU

Eric Ries

On Columbus Day I had the exciting opportunity to hear Eric Ries speak to a relatively small group at NYU.  For those that don’t know who Eric Ries is, he is the author of the book, The Lean Startup. He discussed a lot of the principles from his book and about entrepreneurship. One of the things that I thought was most interesting about what he said was that right now is a great time for entrepreneurs. The media has created quite the buzz around it all. The media reports out about small companies that receive millions in funding, there are movies out that make the life of the entrepreneur glamorous, and starting a company is getter easier to do because the information and technology around it is getting cheaper and faster.  He then quickly points out that the truth is that entrepreneurship is “boring, uncool, and difficult”, that most people don’t realize that and give up early.

Also, he shared with the group that all of us have ideas, not all of us have good ideas. I felt that if there was one thing he kept mentioning was that you need to offer a product to the world that they would actually use and enjoy, that you need to listen to your customer and be able to adjust to what they wanted quickly. That’s what he meant about good ideas, a good idea is only good if people want it, that they immediately see the need for it in their life and they like how it works.

What I really enjoyed about his talk was looking around the 300+ attendance and seeing more women than I expected. I remember when I first started in the tech industry; I went to a company meeting about 4 years ago and looked around, I could count the number of women on my two hands. I don’t think that women represented even 5% of those in attendance. Last night I would say about 10% of the audience was women. It’s still quite a small number, but I am excited to see women out there, learning about entrepreneurship and forging a new path for women everywhere to admire.

Michelle McCombs

Michelle is the newest member of team JumpThru having just moved to New York from Los Angeles. She joins us as the Community Operations Manager. She spent the last 5 years working at Disney Online and  is a tech enthusiast. She likes variety and is experienced in customer service, HTML, food service, management, event planning and politics.

Targeted Ads Miss The Mark

I hear constantly how it is important that data is collected about you by third parties so they can serve up ads that will be relevant for your demographic and ones that you want to see.  So far, in my experience, that practice is failing dismally. For example, a few weeks ago on the home page on my laptop my “custom for me” ads were for a hotel in Los Vegas and tickets to a sporting event. That doesn’t make sense for me.

Inaccurate targeting is one thing, but serving up ads that are absolutely inappropriate and offensive to me is another.  Many of you know that I am passionate about women leaders, CEOs and entrepreneurs.  So much so that I have gone back to work to promote wildly capable women entrepreneurs in the internet and tech space.  In that effort, I have assembled a private library on a platform called Diigo where members of team JumpThru and I collect articles and content that is consistent with our mission.

Today, I found that the private library of Diigo is being populated with Ads by Google that are not only offensive but downright wrong given who I am.  Here is a screen shot from my Diigo library.

 

Check out the ad for “Hot Girl Photos” and also an ad for “Women Photo Personals–1000s of Sexy Woman Personal Ads”.  These ads are so off base and target for the section of the library I have tagged “women”. I have long thought that most ads pollute good content sites and are intrusive. And now, I think I have just reached a new level of distaste for these ads.  I understand that sites have to monetize and I feel that pressure as well.  But, this is not the way to go.

-Deborah Jackson
Founder and CEO of JumpThru

Fast Company’s Print Magazine Coverage of GDIHHH

Fast Company’s coverage of our past event, the Hamptons Hackathon for Humanity, has been published in their October magazine issue and is titled “Female Geeks Flex Their Skills At Ladies-Only Hackathon”!  The article (viewable online here: http://www.fastcompany.com/magazine/159/female-hackathon) details our 3-day adventure in SouthHampton, NY which resulted in http://commutingintraffic.com/, a choose-your-own-adventure type game about instances of human-trafficking in NYC.

So what are you waiting for? Get to your nearest Barnes & Nobles or magazine stand and grab a copy before they’re all gone!